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Never Name the Competition Except . . .
Many of you were probably told to never name the competition. Naming the competition in your advertising or sales efforts is tantamount to buying advertising for them. Naming the competition runs the...
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Understanding Referral Source Behavior
Brazzell’s Boiling Pot model for understanding referral-source behavior. Conventional wisdom in the marketing industry holds that your advertising must reach customers 12 times before they will take...
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New Study Validates Brazzell’s Referral Doubling Strategy
A new study completed this week provides continuing validation of a marketing strategy that Brazzell Marketing Agency calls the “Referral Doubling Strategy.” The study finds that home health care...
View ArticleSales vs. Marketing
Business owners often think of sales and marketing as one thing. Understanding the difference between sales and marketing can help managers create more effective business plans. Sales is one important...
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Why Facebook Matters and How to Use It
Many administrators and senior executives are scratching their heads trying to figure out why so many businesses are advertising their Facebook pages. Here’s why. They are correctly looking at their...
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Understanding Subjective Age Improves Advertising Design
The agreement between chronological age and subjective age declines steadily throughout the adult decades, and understanding this affects good advertising design. As a general rule, people from age 30...
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Even if you don’t take Medicare, Medicare may have created a marketing and...
In 2013, Medicare has budgeted more than $1 billion dollars to pay doctors extra for making referrals and otherwise taking better care of patients recently discharged from the hospital or nursing home....
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Market to Loyal Referral Sources First
It may seem counterintuitive, but the first consideration in all good marketing strategies should be referral sources who are already friendly and active. In the rush to create business growth, many...
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Myths that Home Health Agencies Should Spend Their Marketing Dollars Fighting...
Myth 1: Center-based rehabilitation must be better than in-home rehabilitation. Myth 2: Rehabilitation has no meaningful potential more than six months after the stroke. Both these myths are bad for...
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Sales vs. Marketing
Business owners often think of sales and marketing as one thing. Understanding the difference between sales and marketing can help managers create more effective business plans. Sales is one...
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